The Global Women's Summit spans everything from main stage programming to off-site activations, and the creative challenge is holding it all together. With a footprint that large, every touchpoint from environmental to digital and print marketing, has to feel like it belongs to the same world.

Working closely with Brand and Event teams, I co-developed the creative direction and owned the work from concept through execution: leading a pod of designers, writers, and video editors to shepherd a unified visual identity across every touchpoint. 

I art directed stage and environmental design — including animation for a 72-foot curved LED screen — ensuring that every element, from the first invite to the final moment on stage, added up to an experience that felt both aspirational and cohesive.