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This was one of my first projects at The Post where I owned the creative direction from the ground up: developing the illustration style, defining the animation language, and making the key creative calls with my CD's oversight. The only constraint provided to me was a color palette so I could align with editorial. 

With the creative mine to shape, the result was a system of malleable, expressive icons brought to life through cheeky animation that ran as YouTube pre-roll. This placement marked a pivotal moment for the Brand Studio as it began investing in strategic media to broadcast creative work in front of broader audiences.