In an unreliable and over-saturated wellness landscape, Well+Being from The Washington Post aims to provide trustworthy, utility-driven coverage that empowers audiences to live better every day. 

The creative challenge was finding a motion language that felt warm and approachable without tipping into the glossy, unsubstantiated aesthetic that defines so much of the wellness space. 

Working closely with Koto Studios, I helped define that motion language from the jump: briefing the team, shaping the style through ongoing feedback, and ensuring the animation felt native to The Post's editorial voice. I then adapted and applied those motion graphics across social and digital ads, maintaining consistency and intention across every touchpoint.