Wyndham needed a design system that could travel — across properties, collateral formats, and markets around the world.

Working closely with my Creative Director, I helped shape a comprehensive set of brand guidelines from the ground up; including the watercolor design system at the soul of the project, collateral templates, and the usage rules that would govern how the brand showed up globally. 

The watercolors themselves came from my own hand, painted as source material and then translated into a flexible visual language that could scale from a hotel keycard to a lobby installation. It's an early project, but one that gave me a foundational understanding of what it takes to build a brand system meant to live in the real world.