Welcome.

I help brands embrace transformation by harmonizing design craftsmanship with the big picture. My practice centers around 5 core principles:

1. Treat creativity as responsibility.
2. Nothing worth making is made in a vacuum.
3. Great work cultivates connection.
4. Have an inch? Take a mile.
5. Design is so much more than a service. 
   

In 2019 I completed SVA’s Residency in Typography and later graduated from the Type@Cooper Extended Program in 2021. I cut my teeth working in advertising with a focus on developing brand identities and stories. I’m currently a Senior Designer at The Washington Post’s Brand Creative Studio and live in Greenpoint, Brooklyn.

1. Treat creativity as a responsibility.

Content has never been so easy to make... but is that a good thing? Much like the physical mass production of clothes, food waste and accumulation of “junk”, our digital spaces are just as cramped.

When done well, design alleviates the pressure. It’s a breath of fresh air, an idea that sticks with you, a pin in your board. Creatives have a responsibility to capture this. To approach work thoughtfully, intentionally and above all, make it worth your while.

See the Work

2. Nothing worth making is
made in a vacuum. 

My early career in advertising helped me calibrate skills like attention to detail and conceptual thinking to expectations like working at lightning speed and managing rounds of feedback.

I would not have developed the skills I need to be a funtioning designer and reliable partner had it not been for the brilliant creatives and teams I’ve worked with along the way.

Download Resume

3. Great work cultivates connection. 

In 2022 I made the transition to in-house at The Washington Post, an organization I’ve admired since I was in high school. 

Connecting the public with world class journalism has been the most rewarding experience, and a welcome addition to my purpose as a creative. 

See the Work

A sample of my work from The Washington Post.

4. Have an inch? Take a mile.

During my residency at SVA, I worked against a basic prompt to design a typeface. Through an incubator of brainstorming and workshopping ideas, my typeface Scanner was born. 

In the years since this 2 week program, I’ve continued to evolve and improve upon the first iteration. Scanner is now a type family, brought to life with the help of mentors and the type community.

5. Design is so much more than 
a service.

I wouldn’t be the creative I am today without the community support that keeps my horizon big and mind inspired. As a way of thanks, I believe in giving back to organizations that have given so much to me. 

Design is so much more than an order placed in a queue. It’s a way to cultivate relationships and show up for people and places you care about.